The collaboration between the ZNS Foundation and JUNGMUT began in 2020 as part of a comprehensive communication campaign on the topic of traumatic brain injuries and their consequences. After a short period of time, JUNGMUT took on strategic tasks, including the development of a clear communication strategy, as well as the operational implementation of daily marketing activities in close cooperation with the relevant contact persons.
Creating resources for what matters most
Right at the start of our collaboration, we identified a clear need: the ZNS Foundation required targeted support in its operational marketing activities so that it could focus more strongly on its core mission.
As an NGO, the ZNS Foundation faces the major challenge of communicating its messages effectively and sustainably in order to fulfill its mission, win supporters, raise donations, and build long-term impact. Striking a balance between limited resources and a strong marketing presence requires an efficient and well-thought-out approach. For donation-based organizations such as the ZNS Foundation, consistent and authentic communication is a key factor for success.
Operational business with strategic vision
Our approach combined operational support with a clear focus on the strategic goals of the ZNS Foundation. Weekly meetings allowed us to coordinate closely with our client contacts, clarify current priorities, and respond quickly to urgent issues.
Our work focused on optimizing and expanding digital channels to increase the foundation’s reach, producing content that communicated the topic of traumatic brain injury in an accessible and informative way, and providing support with reports and evaluations for board meetings and committees to demonstrate the effectiveness of the measures.
Despite our daily operational tasks, we never lost sight of the “big picture.” Our overarching goal always remained to create more reach and awareness for the topic of traumatic brain injury. We achieved this through constant and consistent communication in terms of design, tone, and content.
Our tasks at a glance
Our operational support for the ZNS Foundation covered a wide range of activities, including:
- Social media editorial planning: Creation and maintenance of a structured plan for regular content posting on the channels.
- Post and video design: Developing appealing and target group-oriented content.
- Texting for social media and press releases: Supporting the creation of texts that convey the foundation’s messages clearly and emotionally.
- Content production: Creating photos and videos to strengthen communication with authentic and informative content.
- Reporting: Analysis and preparation of data to visualize the impact of the measures.
- Training: Introduction and training of employees in tools such as Meta Business Suite and Canva to promote
- Optimization of the YouTube channel: Improvement of presentation and content to better exploit the platform’s potential.
A partner for greater reach and visibility
With our support, the ZNS Foundation was able to establish a clear and consistent presence on digital channels, which played a decisive role in increasing its reach and awareness. We managed to reduce the operational workload while ensuring the strategic alignment of communications.
Through authentic, approachable, and informative content, JUNGMUT, together with the ZNS Foundation, was able to bring important attention to the topic of traumatic brain injury to a wider audience.
Haven't seen enough yet?
If that hasn’t convinced you yet, take a look at our case study on the ZNS dream campaign!
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