The place to be for your finances
YouFin stands for financial solutions that adapt to people—not the other way around. Whether it’s smart tools, understandable advice, or fresh ideas for everyday life, YouFin is rethinking banking—individually, digitally, and always with the goal of supporting customers’ personal financial goals. Instead of abstract numbers, the focus is on real-life situations. True to the motto: Your Finance.
Our task: to bring the brand to life – from the initial logo design to the website. We developed a modern corporate design, including a logo and brand guide, that inspires confidence and visually conveys YouFin’s values. We also created a website that clearly and concisely presents the new offering – clearly structured and user-friendly.
A corporate design that sums up YouFin perfectly
YouFin stands for personalized, modern financial solutions—and that’s exactly what its image should reflect. Our goal was to develop a visual identity that is approachable, inspires trust, and at the same time underscores the brand’s digital orientation.
The logo combines several elements to create a clear, strong symbol: the basis is an abstracted percent sign—a symbol for finance and expertise. The circular shapes are deliberately reminiscent of the Sparkasse logo and create a familiar visual anchor. At the same time, the “Y” stands for “You” – i.e., the personal address to the target group. Finally, the double representation of the percent sign reflects the idea of financial success that can be achieved with YouFin.
The lettering also reflects this connection: “You” in a modern, bold sans serif font—clearly in focus. “Fin” in the Sparkasse corporate font—as a sign of competence and reliability.
The whole thing is complemented by a fresh color scheme with soft gradients, modern typography, and a flexible design system—the basis for all further applications.
A website that invites you in and makes you want more.
A welcoming website The new YouFin website serves as a digital business card and central platform for bringing content, offers, and the special YouFin feeling to life. The aim is to attract young target groups online – and at the same time accompany them to the analog meeting place, the “Kessel.” This place stands for modern financial advice, workshops, and events in a living room-like atmosphere. The website should convey exactly this feeling: inviting, personal, and high-quality. It makes you want more.
The design is interactive, modern, and clearly structured. Recurring color gradients, subtle microanimations, and a consistent design system ensure a harmonious user experience. In addition to the home page, the website offers insights into Sparkasse’s offerings for young customers, provides information about events and financial knowledge, and introduces the YouFin brand.
Technically, the site was implemented in WordPress – with a custom-developed theme. A special highlight is the animated transition to the Sparkasse website: when switching, the YouFin logo flows smoothly into the Sparkasse logo. This visual connection creates an elegant brand connection – and naturally signals that YouFin is part of the Sparkasse world, but with its own unique appearance.
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