From 2020 to 2023, JUNGMUT worked with the CNS on a communication campaign to inform and educate people about traumatic brain injury, raise awareness of the foundation and its work and encourage donations.
In addition to developing the communication campaign, JUNGMUT also supported the CNS in optimizing and expanding the use of digital channels and in producing content in the form of photos and videos.
The overarching theme of the ZNS – Hannelore Kohl Foundation’s communication campaign was the slogan “I would never have dreamed that …”.
The dream campaign - I would never have dreamed that ...
Every two minutes, someone in Germany suffers a brain injury – that’s around 270,000 people a year. One in six has to live with long-term or permanent brain damage. Most injured people would never have dreamed that their lives could change abruptly.
On the CNS landing page and social media channels, they tell their stories and encourage other sufferers and their families.
The aim of the project was to establish the CNS Foundation as a leading expert in the field of traumatic brain injury and to raise public awareness of the issue and its often invisible consequences. The focus was on correct communication and respectful, inclusive interaction, especially with those affected and their relatives. These values were consistently reflected throughout the campaign.
In each production, the individual needs and messages of the protagonists were addressed individually in order to tell the respective stories emotionally and with added value.
The interdisciplinary project team was made up of experts in the areas of conception, consulting, strategy, social media, content management, design, moving images and project management. In 2021, a campaign landing page was launched that made the foundation’s work accessible to a wider audience and also served as a central platform for information and resources.
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If that hasn’t convinced you yet, just take a look at the entire website. Feel free to leave a donation for a good cause!
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