The ICR Facility – Investment Climate Reform Facility – supports organizations in African, Caribbean and Pacific countries to create better conditions for companies and contributes to the economic empowerment of women.
The aim of the collaboration was to redesign the ICR Facility website as part of a comprehensive relaunch. The focus of this project was on structuring website content in order to guide users through the pages in a targeted manner, make content easy to find and increase user-friendliness.
Lots of content in a small space - responsive design makes it possible
One focus of the project was on adapting the website to the needs and wishes of the users. Particular attention was paid to adapting the website to smaller screens, as JUNGMUT’s research had shown that small screens are increasingly being used. Specifically, JUNGMUT had to answer and implement the following question: “How can we pack so much important content into such a small space in a user-friendly and visually appealing way?” – A real challenge!
JUNGMUT’s approach: First analyze the target groups and weigh up which information is really relevant. In the end, JUNGMUT opted for a highly modular design system to ensure optimal presentation on various end devices.
Interested users want to see exactly where the ICR Facility is actively providing support. For this reason, an interactive map was developed to visualize the specific locations and offer additional content. The aim was to use the map to present the ICR Facility’s mission and wide-ranging commitment in an appealing and easy-to-understand way. Another exciting area is the knowledge hub, where you can always find the right content with the help of filters.
However, every website experience stands and falls with the speed of the website. That’s why JUNGMUT has optimized it to ensure a seamless user experience.
Not seen enough yet?
If that hasn’t convinced you yet, just take a look at the entire website.
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