Update 2024:
After a long period of collaboration, the website needed to be optimized again. The first step consisted of a comprehensive revision and reorganization of the navigation. After careful analysis, the main categories and subcategories were restructured by reducing the number of navigation points. The aim of this measure was to make the website more accessible and easier to understand for users so that relevant content is easier to find and the site is more intuitive to use. In addition, JUNGMUT supported missio in the creation and optimization of particularly relevant website texts.
Before
After
After a long period of collaboration, the website needed to be optimized again. The first step consisted of a comprehensive revision and reorganization of the navigation. After careful analysis, the main categories and subcategories were restructured by reducing the number of navigation points. The aim of this measure was to make the website more accessible and easier to understand for users so that relevant content is easier to find and the site is more intuitive to use.
After a long period of collaboration, the website needed to be optimized again. The first step consisted of a comprehensive revision and reorganization of the navigation. After careful analysis, the main categories and subcategories were restructured by reducing the number of navigation points. The aim of this measure was to make the website more accessible and easier to understand for users so that relevant content is easier to find and the site is more intuitive to use. In addition, JUNGMUT supported missio in the creation and optimization of particularly relevant website texts.
In the past:
The existing website of the international Catholic aid organization was perceived as no longer up to date. Therefore, the conception and implementation of a new website was initiated, which places the needs of the users increasingly at the center of the website architecture.
The challenge was to bring down the entire world of all those involved in the project. Because it’s not about missio and what missio has to say. It’s about the user perspective and user behavior. It’s about changing the architecture from an internal view to the view and needs of the users and target groups.
First To Do: Give everyone involved in the project a lot more work
How did JUNGMUT achieve this? Through an extensive concept phase, surveys and many stakeholder workshops, which led to the development of a content strategy.
Never before has there been a decentralized editorial team. For missio, JUNGMUT created a framework based on user needs in which the departments can act flexibly. They work with content modules rather than page templates. This allows each editor to compile the pages individually. With a focus on information, participation and donations. The result is a flexible and future-proof web design that focuses on the needs of users without forgetting the UX.
Further instances such as Forum Weltkirche were conceptually and technically derived and implemented. (multi-client systems)
Revolutionary rethink: Missio becomes user-centered!
Through several workshops with the individual departments, we were able to steer the entire missio organization towards user-centric thinking, which had a ripple effect far beyond the website relaunch. We created the design interactively and with the involvement of all stakeholders; it was tested and optimized using eye tracking before implementation. The number of users of the website has increased by over 40% since the relaunch, and the number of mobile users is also rising sharply.
Not seen enough yet?
If that hasn’t convinced you yet, just take a look at the entire website. Feel free to leave a donation for a good cause!
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