smive offers a wide range of cars, motorcycles and motorhomes on a subscription model . Interested parties can book used cars directly on the platform for a minimum rental period of 6 months. The special feature: In contrast to other car subscription offers, young drivers can also book a subscription with smive.
Successfully addressing a young target group: smive relies on Instagram and current trends
In order to reach the young target group effectively, smive’s communication strategy was specifically geared towards Instagram. Particular attention was paid to an appealing visual language that corresponds to the style of the network and picks up on current trends and hypes.
In the first two years, we provided smive with comprehensive support in the area of paid social . Our services included designing appealing ads, monitoring campaign performance and continuously adapting and evaluating the ads. These measures enabled us to significantly increase visibility and interaction with the brand and successfully address the target group.
Share & Recognize
JUNGMUT developed a customized design for smive, which not only launched the channel, but has also been continuously supported since then. The focus is on a versatile content strategy that emphasizes the advantages of a car subscription and at the same time focuses on shareable content. It also deliberately focuses on shareable content in the form of informative articles, memes and its own stickers with topical references.
Design elements that are coordinated with smive’s corporate identity create a high recognition value that holds its own in a highly competitive market environment.
JUNGMUT is responsible for the creative development, from ideas, texts, design and video compositing to posting and community management. These measures are implemented in close cooperation with the contact persons at smive to ensure a consistent and successful brand presence.
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