claystreetX is a management and strategy consulting firm specializing in automated transport systems. With a focus on sustainable solutions, the company develops innovative concepts for service and operator models. It supports clients in optimizing their business models and opening up new business areas in the field of transport and mobility.
The collaboration with claystreetX began in spring 2022 in the form of several workshops on the topics of brand and value proposition. The workshops laid the foundation for the strategic direction of claystreetX and also served as the basis for the design services provided by JUNGMUT.
Animated logo, business cards, etc. – a mini corporate design in fast forward
The logo development focused on the theme of connections, with a special emphasis on the “X” as the central element. Several designs were created in a color scheme that combines technical precision with a friendly appearance. After finalization, the logo was prepared for use in moving images as an animated version. In addition, a mini style guide was created, which formed the basis for the development of further materials such as business cards with special colors, PowerPoint templates, stationery, and a website. The entire process was successfully implemented within a few weeks and created a coherent, modern image for claystreetX.
Modern relaunch: A clean web business card with technical aesthetics and dynamic highlights
In order to quickly and efficiently establish an online presence for claystreetX, a web business card based on Squarespace was set up for the initial launch. In the summer of 2024, a conceptually refined relaunch based on WordPress took place, which reintroduced claystreetX with the help of a clearly structured website. The focus was on short, concise content that conveys the services and vision of claystreetX. The design is characterized by a minimalist and technical aesthetic, complemented by micro-animations that serve as visual highlights and give the site a modern, dynamic touch.
Haven't seen enough yet?
If that hasn’t convinced you yet, just take a look at the entire website and immerse yourself in the world of tomorrow’s transportation.
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