In an increasingly dynamic and complex marketing world, the need for flexible, reliable, and competent support is greater than ever. Nevertheless, many companies believe they must handle daily marketing on their own – a misconception that often leads to resource bottlenecks, quality losses, and missed opportunities.
For over eight years, JUNGMUT has supported Kao’s marketing team for the renowned B2B and B2C brands
Goldwell, KMS Hair, Oribe, Kerasilk and Varis – not only ensuring the quality of daily work but also creating measurable added value. With JUNGMUT, Kao found a partner that does more than complete tasks. We established ourselves as an integral and proactive part of the team with a broad range of services.
Daily Marketing Support is more than just operational assistance. It is a partnership characterized by extreme flexibility, expertise and reliability.
Deep brand and industry understanding
Working with five different brands meant diving into the unique strategies, target audiences, and tones of Goldwell, KMS Hair, Oribe, Kerasilk, and Varis. Our team developed a solid understanding of the hair care and styling industry, enabling us to not only respond on demand but also proactively provide valuable insights.
Cross-channel support
From social media and email marketing to print design and the optimization of eCommerce content and website projects – our work was as diverse as Kao’s needs. Whether for quick solutions for the PR team, management or coordination with the global team, we always worked flexibly, precisely, and with an eye on specific requirements.
Interdisciplinary collaboration
The complexity of the projects required communication with various teams – from local marketing and PR to the global Kao network. We served as a reliable interface partner, efficiently coordinating information, driving projects forward and simplifying collaboration between teams.
Speed and reliability
Kao’s dynamic work environment often brought spontaneous requests and tight deadlines. Our team demonstrated that we could not only provide quick solutions but also deliver the highest quality even under short-term challenges – one reason why we were entrusted with more and more responsibility over the years.
Strategic and creative excellence
In addition to operational tasks, we also supported Kao strategically and with larger projects, such as conceptualizing cross-channel campaigns or optimizing processes. Our creative work ranged from developing compelling designs to adapting global campaigns for the German market.
“The fact that we managed to meet the tight timing is solely thanks to YOU!!! That was truly outstanding work from you, and I am immensely grateful – simply AMAZING!”
© JUNGMUT 2026