MS Direct attaches great importance to reliability, speed and the skillful combination of its individual strengths, which are fundamental components of its way of working. The focus is always on two central principles: sustainability and innovation. The focus is always on the future.
In order to meet this requirement, a comprehensive relaunch of the MS Direct website was unavoidable.
In contrast to the forward-thinking company, the previous website unfortunately reflected the opposite: it was stuck in the past in terms of design and technology. The high bounce rate and outdated design were causing problems. The site faced cumbersome maintenance and a lack of mobile optimization, making it difficult for potential customers, applicants and partner companies to access.
Performance enhancement
In the website relaunch process, JUNGMUT and the MS Direct team set clear goals: increased performance and a stronger focus on target groups.
The aim of the relaunch was to improve performance with a contemporary screen design and clear design language. The focus was on the user experience in order to effectively engage visitors and increase the generation of leads as well as the visibility of the website.
MS Direct focuses on addressing target groups and ease of use
Another objective was to focus on relevant target groups, including online stores, applicants and partners. The website was adapted accordingly to address needs and interests and enable targeted communication. The information structure and design were optimized to ensure optimal user-friendliness for all stakeholders.
The strategically designed relaunch process aims to achieve not only aesthetic but also functional improvements and to establish the MS Direct website as a central point of contact for all interest groups.
Not seen enough yet?
If that hasn’t convinced you yet, just take a look at the entire website.
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